Patrick Knip
MOO-LOGO.gif

Moo Brand Identity

Moo Brand Identity

This is a Brand Identity for Moo, an online printing Company. I collaborated with the wonderful Anastasia Skrebneva and Veró Gómez to make this happen! We wanted to combine all of the disciplines we could with this project and step out of our comfort zones, so we decided to use 3D, 2D, Cel Animation, stop motion, and composite them all together. Our concept was to show an abstract representation of the printing process. This piece won Best in Show for Compositing at CoMotion 2018.

Process

Here's just a bit of process from the project. You can see the process book, as well as GIF's of the Cel Animation on top of the rough renders, then the colored version, and then the final composited version. Also below are some of the time lapse videos from our tactile shots; one is of us making the assets, and the second is actually shooting the stop motion. By far the hardest part of the project was taping the fishing line to the shapes and moving them frame by frame until they had all fallen out of the tube.